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Vizio’s new TVs and soundbars focus on what the company does best:

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Vizio was once the de facto recommendation for TV buyers looking to spend under $1,000 on a new TV. But over the past few years, companies like TCL and Hisense have made their presence felt in the mid-range that has long been Vizio’s specialty, and sometimes with better specs.

It didn’t help that Vizio ran into some issues with its 2020 TV line-up (especially in the area of ​​next-gen 4K gaming), requiring multiple firmware updates to get these TVs where they should be for the most demanding gamers. So it makes sense that the company was in no hurry to announce the 2023 models.

What No top-level Vizio kits are updated. The 65- and 75-inch Quantum P-series TVs, 85-inch Quantum X P-series TVs, and OLED TVs will continue to be sold until the end of 2022, but the company is not announcing hardware updates for these products today. (Vizio says they will continue to receive software improvements, such as support for Bluetooth headphones.)

Instead, as Vizio celebrates its 20th anniversary, the company has focused on its bread and butter: the M-Series. The new line is led by the M-Series Quantum X 4K. Available in 75 ($1199.99), 65 ($849.99) and 50 inches, this TV supports Dolby Vision, HDR10 Plus, 4K 120Hz gaming, AMD FreeSync Premium, VRR and more. Its full-array backlighting system includes up to 32 dimming zones—that’s regular local dimming, not Mini LED—and peak brightness can reach 1,000 nits.

The 50-inch Quantum X M Series can reach up to 240Hz for PC gaming at 1080p resolution.
Image: Visio

Vizio says the $629.99 50-inch model has a native 120Hz refresh rate and can go up to 240Hz when used for PC gaming at 1080p. Input lag has been reduced to 8 milliseconds. Like LG and Samsung, Vizio has added an in-game menu for quick access to related settings. Unfortunately, despite having four HDMI 2.1 ports, only one is labeled as providing 4K at 120Hz. There is also the M-Series Quantum 6 line, which delivers similar quantum color image quality without some of the gaming features.

Move away from the M-series and you have the V-series. Vizio says the 55-inch size in this line is “often the best-selling TV in America on any given day,” according to NPD. The 2023 V-Series lineup starts at $289.99, and the company notes that each model delivers 4K with full local dimming, as well as support for Dolby Vision and HDR10 Plus. Below is the Full HD D-series in smaller sizes from 24 to 43 inches with a starting price of just $169.99. Even there you get some level of local dimming to improve contrast.

In all new TVs, the company promises “lightning-fast” navigation of its SmartCast software, thanks to a new processor inside. Wi-Fi 6E is included on the M and V series for more reliable streaming, and Vizio continues to support many third-party services such as Amazon Alexa, Apple AirPlay 2, HomeKit, Google Assistant. and Chromecast.

The rotary speakers of the P-Series Elevate soundbar are now available in a cheaper model.
Image: Visio

Vizio’s $799.99 M-Series Elevate 5.1.2 system brings the sleek reception of the company’s flagship soundbar, auto-rotating speakers, to a more affordable model. Because the new model is covered in charcoal fabric, there are aluminum discs at each end that light up when the speakers are moved up to play Dolby Atmos content.

If you want something smaller with a low profile design, the standard M Series 2023 All-In-One Soundbar might be the way to go. Since it’s a 2.1 soundbar, it’s much cheaper at $199.99. But the company claims it still offers “an uncompromising full-featured audio system with performance that surpasses its size.”

As always, Vizio is clearly staying price-aggressive with its 2023 TVs and soundbars. But the question is whether the company’s rich quantum dot colors and image quality can keep up with (or outperform) others in a mid-range TV market that has become fiercely competitive.

#Vizios #TVs #soundbars #focus #company

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