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No one knows what’s in Pink Sauce, TikTok’s latest viral product

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TikTok is known for making small businesses go viral overnight, giving product recommendations that sell a particular shade of blush everywhere, and convincing thousands of people every day to make bowls of salmon and rice for lunch.

But the hype around the platform seems to have gotten the better of some users, causing them to forget the tried and true rule: maybe not eat an unidentified goo prepared by a stranger and sent in plastic flat mailboxes during a record-breaking heatwave?

Since mid-June, Chef.Pii’s TikToker has been posting about Pink Sauce, the homemade concoction she uses as a sauce for dipping chicken and cucumbers and pouring over tacos, gyros and big macs. People seemed intrigued – why is it pink? What does it taste like? And the bravest of them wanted to know if it was for sale? As it turns out, Chef.Pii will sell it for $20. What a luck!

Customer testimonials began to pour in, with TikTok users recording themselves unpacking their Pink Sauce, examining the packaging, and doing several smell and taste tests, while others watch in (understandable) horror.

First, there is no particular consistency in the color and texture of the sauce. In earlier videos posted by Chef.Pii, the sauce was pink like Barbie’s and had a smooth texture similar to ranch sauce. But some customers’ sauce is pale pink instead, and maybe more unsettling… stockyas if it had curled up since packing. In other videos, Pink Sauce is watery, squirting from a container shaped like a ketchup bottle. Some of the bottles are covered in glitter and the labels are stuck on with what looks like glitter glue. But what really made TikTok users question the safety of the sauce is the fact that no one really knows what’s in it.

Nutrition labels on bottles are full of typos and don’t make it clear what you’re putting into your body. For one, the serving size is one tablespoon, and the label says there are 444 servings in the bottle, which is about 1.7 gallons. It could be a simple typo, or it could be the creator’s cosmic allusion in the form of “angel numbers” to her blessed clients. The ingredients are amazing too. The word “vinegar” is misspelled as “vinger”. It clearly has milk in it, but no preservatives.

Some describe it as the taste and smell of a ranch. Others say it is sweet and spicy. Guess I’ll never know.

In one truly disgusting video, a customer puts on a pair of blue surgical gloves before unwrapping a leaky bottle of Rose Sauce. A white mailbox painted pink is already bad enough. But when they take away the “sauce”, it looks like someone threw a gender-revealing cake for the girl.

“That bitch doesn’t even say ‘Pink Sauce’ on it,” they exclaim. The entire amount of sauce—all 444 servings—leaked out and merged around the bottle like a papier-mâché project made from ranch, tissue paper, and glitter.

However, not everyone hates it. One woman named Jade Amber unpacked her Pink Sauce from her car, dressed in a pink velor tracksuit, sitting in her seat in soft pink quilted covers, fluffy pink dice hanging from the rearview mirror. While tasting at home, she splashed on her breakfast plate.

“Okay, so the sauce is good,” she says after chewing a little and pausing the video. However, she won’t buy it again because it’s $20 for a scent she’s tried before (?).

Chef Pii did not reply to edgerequest for a comment, but a day ago she posted an apology video. 444 servings were mixed up and her team will change the labels for future orders.

“I’m only human, I’m not perfect,” says Chef.Pii. The product meets “FDA standard,” she says, but is currently “undergoing lab testing.”

She also said she would work on lowering the cost, which caused a major complaint from people. And if you missed your order, don’t worry – Chef.Pii says he’s working on getting Pink Sauce to stores.

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