Update from 24.07 below. This post was originally published on July 21st.
According to numerous iPhone 14 leaks, Apple’s new entry-level iPhone will be nearly identical to its predecessor. But now it’s gaining momentum around one unexpected update that could leave rivals behind.
Speaking to me, esteemed display specialist Ross Young, CEO of Display Supply Chain Consultants (DSCC), disclosed that Samsung’s “M12 OLED material set” display technology will be coming to all iPhone 14 models. And considering it didn’t even make Samsung’s flagship Galaxy S22 Ultra, it’s a shock.
The news is also based on an earlier report from The Elec that said the M12 was under consideration by Apple. But no one seriously expected it to be used in every iPhone 14 model, and I myself would be cynical were it not for Yang’s remarkable track record.
So what is M12? Essentially, it includes red, green, and blue pixel impurities, the main and main elements in OLED displays. What the M12 offers is improved display performance, color accuracy and energy efficiency. Given that displays are one of the biggest power consumers in a smartphone, this last possibility is key. Especially given the leaks claiming that the iPhone 14 battery capacity will be similar to the iPhone 13 line.
Update July 23: More information about the production of the iPhone 14 line has been leaked. tweet threadMing-Chi Kuo, an influential analyst at TF International Securities, said that Apple has added a new supplier to help with the widespread chip shortage problem affecting the sector.
Kuo explained that SG Micro “has passed the higher grade iPhone 14 quality certification and will likely supply the PMIC (battery and level switch) for the iPhone 14 in 2H22.”
Battery capacity is one of the main discussion points for the iPhone 14 lineup. While the iPhone 14, iPhone 14 Max, and iPhone 14 Pro are supposed to get a slight boost, the iPhone 14 Pro Max battery is expected to be smaller than its predecessor.
Energy efficiency has been a hallmark of Apple hardware in recent years, so it will be interesting to see how it performs in the iPhone 14 lineup, and the addition of the SG Micro looks very timely.
Update July 24: Ross Young provided more information about the introduction of the M12 to the iPhone 14 lineup, and it’s not all good news.
He previously stated that the M12 will improve the energy efficiency of iPhone 14 displays over their predecessors, but that doesn’t mean they’ll be best-in-class in other areas. “Most likely, the S22 Ultra will be brighter thanks to the MLA/MLP structure, which increased the brightness to 1750 nits. But [it] should be better than the iPhone 13,” he told me.
It makes sense. For context, the iPhone 13 and iPhone 13 Pro are rated at 800 and 1000 nits of peak brightness, respectively, so the jump between generations must have been significant. What’s more, Apple has never been interested in winning the spec war, which is in line with the company’s focus on efficiency first.
Interestingly, Yang also spoke about the absence of the Samsung M12 from the Galaxy S22 lineup, stating that “time hasn’t worked. M12 has just been launched.” So it looks like Samsung’s loss will be a win for Apple – at least until the Galaxy S23 line launches early next year.
So why didn’t Samsung bring this technology to its Galaxy S22 lineup? According to The Elec, it all came down to cutting costs. However, some Galaxy fans will find this hard to digest when the Galaxy S22 Ultra is almost twice the price of the iPhone 14.
Consequently, the Galaxy S22 Ultra and Galaxy S22 Plus use the M11 (the same as the 2021 models), while the standard Galaxy S22 only has the M10, the generation first used in the Galaxy S20 line in 2020.
Yes, iPhone 14 prices will go up all the way, but Apple fans will point out all the little things that the company continues to fix in its devices. And it looks like it will be another one.
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