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Mattel to launch SpaceX ships as new Matchbox toys and collectibles

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Mattel, the global toy company, has entered a multi-year agreement with SpaceX, the commercial spaceflight firm, to create and market toys and collectibles beginning in 2023.
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SpaceX rockets and spacecraft are about to get a new label: Made by Mattel.

The global toy company has entered into a multi-year deal with Elon Musk’s commercial space firm to create and sell toys inspired by SpaceX launch vehicles. (will open in a new tab). The first products under the partnership will be released in 2023 as part of Mattel’s Matchbox die-cast vehicle line and through Mattel Creations’ co-branded and direct consumer platform.


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