Inside the multi-million dollar French business of Kendrick Perkins


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Kendrick Perkins, a former NBA champion and ESPN star analyst, could very well make more money from his French business than from television over the next five-plus years.

About four years ago, Perkins was approached by his son-in-law, Thomas Alpoe, with a brief business proposition: “Dude, we need to get into this dog business.”

Perkins had always been a fan of dogs and kept them as pets, but didn’t know what Alpoe was talking about.

“What’s the dog business?” he asked.

“French,” replied Alpoe. “I’m telling you, man, this is the best thing to do.”

At the time, Perkins brushed off the idea, but his interest was piqued when Alpoe acquired a male and female on his own, bred them, and produced a litter of pups.

“I need you to post this on your Instagram. Let’s start. I don’t want money from you. And we’re going to sell them,” Alpoe told Perkins.

Six puppies cost between $8,000 and $20,000 each and they were sold in three days for a total of almost $60,000.

ESPN NBA Star Analyst Kendrick Perkins has expanded his Frenchie breeding business.
Instagram / Big League Exotics

Alpough bought another female, and another litter of seven puppies appeared, and they were immediately sold again.

“I was like, ‘OK, you’re really getting paid right now,'” Perkins said. “Now he’s got my attention and I’m totally into him.”

The sons-in-law formed a partnership with a company called Big League Exotics (BLE), set up a kennel, social media pages, and began reinvesting litter proceeds into buying more adult Frenchies to breed with.

BLE is a four-person company: Perkins, Alpough, Dung Nguyen, a serial entrepreneur who works with Alpough on other projects including real estate, and John Shenkir, another businessman who befriended Alpough after they met at the vet .

BLE now has 42 dogs, and Perkins estimates their combined sale value is around $4-5 million. The dogs are distributed between their own properties and other families and kennels that may become possible business partners. Special attention is paid to the well-being and quality of life of dogs.

There are advanced strategies for deployment – it’s not as easy as having two dogs commit adultery and rake in profits. There is a constant need to stay one step ahead in terms of genetics, which means anticipating future breeds that will be in demand even if they don’t exist yet.

“French people. I’m telling you, man, this is the best thing to do.”

“Initially the French started, and there were black and white French. Then, all of a sudden, they started releasing lilac Frenchies, which were bluish white, with polka dots and stuff like that,” Perkins said. “Then you have Merles [which resemble Dalmations’ patterns]. But now you have fluffy Frenchies that cost a lot. Furry Frenchies have fur, different colors, this is a new wave. These dogs cost from 100 to 150 thousand dollars.

“We started developing relationships. I started to learn more about DNA, color, structure, things that people need. And now we’ve come to the point where we have dogs in our kennel that are worth $250,000, $500,000, and we even have one that’s worth $1 million.”

And that brings us to Jay-Z, a fluffy pink husky bought from a British breeder named Diego Sanchez, whom Perkins calls “the godfather of the French.” Sanchez works with his life and business partner Susan Bello to run a firm called Deziner Bullz.

Jay-Z has pink fur and panda bear patches and is a pioneer in his lineage never seen before in the United States. The price of his purchase? As Dr. Evil once said, one million dollars.

Frenchy Merle from Big League Exotics.
Frenchy Merle from Big League Exotics.
Instagram / Big League Exotics
Big League Exotics has acquired Jay-Z, a pink fluffy Frenchie, from British Deziner Bullz for $1 million.
Big League Exotics has acquired Jay-Z, a pink fluffy Frenchie, from British Deziner Bullz for $1 million.
Instagram / Big League Exotics

It was originally posted on Instagram as not for sale; that was until BLE hit Desiner with the biggest offer they’ve ever received.

“It was hard because they didn’t want to give up Jay-Z at all. They knew he was one of them,” Perkins said.

Perkins explained that there is a misconception that people think that female dogs that carry children are more valuable than males. However, if you think of them as, say, a Kentucky Derby winning horse, a male can mate multiple times while females can only carry one litter at a time.

“You make money by selling their sperm,” said Perkins, who played in the NBA for 14 years, matter-of-factly. “You have mating fees, and with Jay-Z, cum starts at $100,000.”

The breeding process is complex.

“There is a lot of work that goes on behind the scenes, such as checking your dogs’ progesterone levels, making sure they have the optimal breeding time based on female fertility rates. If you’re shipping sperm, you need to know that it’s only good for a certain period of time and meets customer expectations,” Shenkir said.

The business is expensive, and progesterone testing is expensive, Nguyen said.

“We really care about dogs. We feed them premium food and take care of their health,” he said.

Perkins said they received a multi-million dollar offer for Jay-Z, which meant his value would have tripled in a short amount of time. However, this proposal was rejected.

Jay-Z as a puppy.
Jay-Z as a puppy.
Instagram / Design Pedz

“We know how much money he can make in the long run,” Perkins said. “We did his first official mating two weeks ago because he just turned 11 months old.”

Perkins also showed a video of his colleagues walking down Newbury Street in Boston with Jay-Z and a Koi Frenchman.

One group contacted them, knowing they wouldn’t be in town for long, found out where they were, and drove ATVs over to them—and handed Alpoe $10,000 in cash as a down payment, a 10 percent “early close.” in” on Jay-Z’s sperm.

“It was amazing,” Shenkir laughed.

Kendrick Perkins playing for the Cavaliers in 2015.
Kendrick Perkins playing for the Cavaliers in 2015.
Getty Images

Bello and Sanchez, the Deziner team, have been breeding dogs for about 20 years. They have become one of the top Frenchie breeders in the world and they are constantly trying to mix DNA to create breeds with new textures and colors – Husky Frenchies, Koi Frenchies, Pink Frenchies, Fluffy Frenchies, etc.

“In order to create all these elite special dogs, we have to know everything about DNA; we need to know the right types of dogs to start the program. It takes five to seven years to create. [a new breed]Bello said. “It’s not a quick process to finally get a finished article. A lot of work has gone into creating this dog.”

To come up with a pink tinted dog like Jay-Z is a mixture of generations of dominant and recessive genes, where dogs can carry, say, the lilac gene, but don’t necessarily show it.

“You have to match the boy and girl with the correct DNA to make sure they have the ability to make the dog you are looking for. Sometimes yes, sometimes no,” Bello said. “You can get seven, eight puppies, and only one in a litter will give you what you’re looking for. It’s a mixture of luck, education and understanding.”

Following the purchase of Jay-Z, BLE and Deziner Bullz formed a partnership in which the British group sends cutting-edge puppies to the Perkins group, which sells dogs and/or breeding opportunities in the United States. Then the profit is divided.

“They sent us three pregnant dogs who were expecting exotic huskies that looked like Jay-Z, but in their natural coloration and looked like panda bears,” Perkins, 37, said of one of their first partnerships.

Koi Frenchman from Big League Exotics
Koi Frenchman from Big League Exotics
Instagram / Kendrick Perkins

Both BLE and Deziner are held to high standards. Companies must combine the desire to maximize revenue with caution against flooding the market and keeping their creations in short supply. Both firms wanted to emphasize that they are licensed businesses that take good care of their dogs.

The highest price BLE received for a dog was the sale of a pink Frenchie Husky for $250,000. How far did they sell the dog? Australia. They sold it a couple of weeks ago and are now checking if the puppy meets all vaccination requirements.

Another element of the BLE business is helping other breeders sell their Frenchies. Thanks to Perkins’ social media prowess — he has over 370,000 followers on Instagram, and the Exotics account has 31,000 more — they can move dogs much faster than a standard family shop.

There are, of course, many buyers who cannot afford a six-figure BLE Frenchie for breeding purposes, but want to buy a $5,000-$10,000 Frenchie as a pet. A Frenchman can be sold by a small breeder in months without buyers and find a buyer within hours if Perkins and his team intervene.

Fluffy husky puppies from Deziner Pedz.
Fluffy husky puppies from Deziner Pedz.
Instagram / Design Pedz

“We just play the mediator and charge the breeder a brokerage fee,” Perkins said; their share can be around $1,500 when selling for $6,500.

With so much money at stake, extreme precautions must be taken. The only people who know where the BLE French are stationed, at an undisclosed location in the Texas countryside, are four people who work together. The home sits on about 100 acres of land with a 10 acre fenced yard, security cameras everywhere and four Cane Corso dogs patrolling. When they take dogs to shows, they have to hire guards.

When a mass sale occurs, one of the four BLEs must deliver the item.

“When you’re dealing with such a big deal, you can’t trust anyone other than someone in your inner circle to deliver this dog,” Perkins said. “Because you can drop a person at the airport with a dog, and that person can take a detour and not even get on the plane and change their phone number, and now all of a sudden he’s walking away with a $100,000 dog and everyone is losing money.”

Nguyen notes that the French are the most stolen dogs in the United States.

“Even in Houston, the news was saying you have to be careful if you have a car because people are dying or being robbed because of this heat,” Perkins said. “The French are hotter than real estate.”

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