General Motors (grandmaster) – Get a General Motors report Finally, it looks like the company has a car that will put it back into the ranks of top-notch luxury car makers to compete with the likes of Rolls-Royce and Bentley.
One could say that this is a club of manufacturers of handicraft equipment. The principle of the brands that make up this club is that every car that leaves their factory is different from the others. The cars don’t look alike. Each client can customize their car according to their tastes. It’s made to order.
To enter this elite club, GM has just unveiled the Cadillac Celestiq, the second all-electric model of the Detroit giant’s premium brand after the Lyriq. The car aims to reshape the perception of the Cadillac brand and reconnect with its famous motto: “world standard”.
GM wants to change the Cadillac narrative
The group just showed this concept car on Instagram.
This is an imposing luxury electric sedan that the company intends to bring to market by 2024. The design is based on Cadillac myths. It has futuristic lines that, especially at the rear, offer a very innovative look, using two pairs of boomerang LEDs that act as optical groups and at the same time like real styling cues on the side. The rear is very laid back, but given the length of the car, one could see a cross between a 4-seat coupe and a hunting station wagon.
Celestiq designers traveled back in time to study pre-war V-16s and 1957 Eldorado Broughams for inspiration. Fewer than 400 Eldorado Broughams were built, with a starting price of $13,074 each. At the time, the Rolls-Royce Silver Wrath was selling for $9,000. Adjusted for inflation today, these figures would be about 10 times higher.
“These cars represented the pinnacle of luxury in their respective eras and helped establish Cadillac as the benchmark of the world,” Tony Roma, Celestiq chief engineer, said in a press release. “The Celestiq show car – also a sedan because the configuration offers the very best luxury experience – builds on that pedigree and captures the spirit of arrival they expressed.”
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There are similar details between the Celestiq and the Eldorado Brougham, such as the presence of the “Flying Goddess” previously used on radiators in an ornament near the front wheel arch. There is also a contrast between the high-tech digital trim, the color of the upholstery, and the shape of the steering wheel, which looks vintage.
Cadillac provided plenty of interior LED screens, including a giant 55-inch panel that runs across the entire dash and stands out like a Mercedes MBUX hyperscreen. for passengers in the cabin. The front passenger will be able to watch video or other content on a large screen, and the driver will not be able to see anything from their angle. Other screens are located on the front and rear consoles, as well as on the back of each front seat.
$300,000 per unit?
The roof also uses “smart glass” technology that creates four separate areas that can be masked by the respective occupants to control the amount of light that enters.
GM has yet to release technical information about the Cadillac Celestiq. We know this sedan will be electric, but we still don’t know how many miles it can go on a single charge, for example.
Production, which will be based on GM Ultium’s modular electric vehicle platform, is expected to begin in late 2023.
The Celestiq will be a very niche and exclusive product, GM says, as each unit is handcrafted and customized for each customer at custom facilities in Warren, Michigan. Its base price can be around $300,000 or more. The automaker intends to produce fewer than 500 Celestiqs annually to showcase its technology, add value to rarity and draw attention to Cadillac.
Earlier this month, GM said it was investing more than $81 million in the GM Technical Center in Warren for the Celestiq. The car will be equipped with a brand new generation Ultra Cruise driver assistance system.
Cadillac aims to build a portfolio of all-electric vehicles by 2030.
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