Game of Thrones Prequel Hooks Comic-Con Key Position in Marketing War – Deadline


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For the first time in three years, Comic-Con has returned to reality and in person for the first time in three years. It doesn’t really start until Thursday, but already on the streets of San Diego and beyond, battle billboards were held with billboards, train wrappers and banners. .

Amazon Prime Video The Lord of the Rings: Rings of PowerAMC is leaving Walking Deadupcoming Marvel/Disney+ release She-Hulk Attorney at Law and the ever-expanding Paramount+ Star Trek Universe is well positioned to attract over 120,000 visitors this year. Check out our gallery above with the best marketing and interactive efforts for SDCC 2022.

Comic-Con requires attendees to show the “Health Pass”, wear masks at all times; Security staff will “maintain policy enforcement”

However, off the beaten path through the Gaslamp District and elsewhere, the big winner in hearts and eyeballs is clearly HBO. Dragon House. Snatching out the key place that Walking Dead held for a number of years, debut August 21 Game of Thrones the prequel is on the hotel’s keycards, which thousands of SDCC participants will clutch throughout the conversation.

Stepping into gilded shoes that There is Created by George R. R. Martin, Ryan Condal, and Miguel Sapochnik, this series has made it through past Comic-Cons during its eight-season run, set 200 years before the oncoming winter. There is, there will be a launch party in Hall H on the late morning of July 23rd. Dragon House The group’s PR commerce is clearly using the conversation as the launching pad for an almost relentless campaign leading up to a highly anticipated premiere next month.

House of the Dragon trailer at Comic-Con: A fresh look at HBO’s Game of Thrones prequel series

However, upping the ante in the small-screen matchup between Martin and Tolkien, Prime Video’s super-budget film developed by JD Payne and Patrick McKay. Rings of Power will be the focus of everyone’s attention from the crowd entering the convention center. Fantasy television series banners were wrapped around security detectors in rows at every SDCC door and gate.

In fact, Prime Video has SDCC appearing to be fully wrapped up, with branding on all trains transporting people in and out of downtown San Diego. In that sense, the closest comparison is the dominance of Marvel and its Aug. 17 launch of Tatiana Maslany – Mark Ruffalo. She-Hulk the series is featured on official SDCC banners that line the streets towards the convention center.

Perhaps this is indicative of the streaming wars that have unfolded: AppleTV+ is increasingly present in its shows with big promotions for Emmy nominated ones. Severance throughout the façade of the popular Hard Rock Hotel. This is very different from SDCC Netflix’s street presence, which seems to be mostly limited to the films of the Russo Brothers. gray man. The action movie, starring Ryan Gosling and SDCC alumnus Chris Evans, is out in limited theaters right now and will hit the streamer on July 22.

There are other spin-offs, led by ABC’s Nisi Nash. Rookie: Feds prominent on the side of Petco Park, right across the railroad tracks from the sprawling San Diego Convention Center. Also staying in the world of broadcast TV, NBC reboot starring Raymond Lee Quantum leap has an interactive display in front of the convention center as part of NBCUniversal’s overall operation. Time travel drama La Breathe second season this fall on the Comcast-owned network installed its own banner on the grass next to the convention center, which always looked like a crashed spaceship to us.

In addition, Fox Animation, which has traditionally cast a big shadow over SDCC with its well-placed hotels, has brought a bit of ancient Greece to modern-day San Diego. Occupying prime property at the front of the hotel next to the convention center, designed by Dan Harmon Krapopolis located in the Park of the Children’s Museum at a distance of a spear throw from a conversation with an interactive display for a “cartoon show”.

Comic-Con 2022 Film & TV Panel Schedule Serves MCU, Black Adam, Shazam! Fury of the Gods”, “Dragon House” and others

So, whether you’re at SDCC, already there, or keeping an eye on the promotion remotely until the end of this week, check out our gallery of marketing efforts above. Comic-Con 2022 runs Thursday-Sunday, July 21-24, and the Deadline team will be covering it over the next few days.

Additionally, with the Covid pandemic far from over and re-emerging in Southern California, anyone attending SDCC 2022 must provide proof of vaccination or a recent negative test result. In addition, “all visitor groups, including but not limited to exhibitors, guests, staff, the press, professionals, volunteers, and cosplayers” are required to wear masks while in the convention center.

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